Bellingham Cup (Branding Guidelines)
The Bellingham Cup is a club-level annual fundraising event created by Adrian and Meg Bellingham, held in honour of their son Aaiden who sadly passed away due to an undiagnosed cardiac event in 2017. Each year the cup is hosted at Hawker enclosed playing fields, to raise funds for the Centenary Institute which conduct medical research on sudden cardiac death in the young.
In this project, I and my team created a complete brand identity package, consisting of a logo, style guide, Promotional website, Event Flyer and a series of curated social media posts, each of which maintains a consistent look and feel across each of the brand's touchpoints.
